It is a common misconception that as soon as a product is marketed as eco-friendly that the product is the same of all natural. This is in actual fact neither true or untrue. It does not have to be. Just like a product in the market can be labeled organic despite only being 75% of the requirements, labeling for ecologically improved products can be misconstrued.
Whenever you are considering the most suitable way to apply various products to your home inorder to make it more energy efficient you need to be assured that you are investing your money into a really energy efficient product. Since advertisers have such a free hand, this leads inevitably to a tricky situation.
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